The business marketing teams work on different procedures and ideas to gather more and more quality B2B leads into the sales funnel. Analysing the leads from top to bottom of the sales funnel they have to decide upon what techniques and ideas and marketing campaigns can be used to target the leads effectively and nurture them in the best ways to convert them into potential customers. The basic idea of working upon the event marketing techniques as holding events and meetings with leads is a better personalised way of reaching to them and providing better solutions to their problems. Events can be in the form of round table conferences or virtual events or webinars or offline events, meetings and much more. Through holding events the business marketers can create demonstrations of the new products and services and work upon creating a better exposure of the different products and services before the leads so that they can improve upon the sales into the business and acquire better returns on investments. Holding round table conferences with the decision makers is a good option to engage the right quality leads to the sales funnel and provide them the right nurturing. The business marketing teams have to create a better understanding into the business regarding how the leads can be provided with the right trust and loyalty towards the business. The marketers also have to work upon the audience acquisition techniques and fulfill the webinar registrations as well as the audience registrations so that the marketers are able to evaluate the traffic that is going to attend the events and how the professionals can deal with the different leads and the different behaviours. A proper planning and strategy have to be followed up with the conversations that are going to be held in to the events to generate successful event strategy into the business and acquire increased conversions into the sales funnel. The business marketers have to create a proper approach to the leads through the events and generate the right information before them so that they can work up on better decision making and also identify the different behaviour of the leads. Making use of the different techniques of social media marketing and account-based marketing strategies and much more it becomes easier for the marketers to generate the information of the events before the leads and convince them to be a part of a business events to acquire them as potential customers. Event acquisition techniques is essentially required into the business as it helps the business to get into more personalization with the leads and also gain their trust in to the business which further helps the business to grow with better lead engagement and lead conversion rates and acquire a better brand position into the market. Holding events on a large scale involves huge investments and the business marketers have to work upon proper planning to acquire more and more conversions to the events into the business to earn better returns on investments and to make the entire techniques and marketing campaigns successful. Services of event marketing can also be purchased from the B2B event marketing service provider companies. The B2B companies also serve the clients as the virtual event service provider companies and hold online events on behalf of the clients to help them create a better approach to the leads digitally and acquire their presence and involvement into the sales funnel. Tech Manos is one of the top event planning service provider companies and as one of the best B2B companies it works on the new and innovative tools of event marketing to help the clients create the required brand awareness through the events and engage more and more quality B2B leads into the sales funnel. It works on the different social media marketing procedures to help the business acquire better audience acquisition and generate more and more registrations for the webinars and events. With the new and innovative techniques, they help the clients acquire more and more traffic to the events and help them generate their required reputation and brand position in the market. Through the quality events it becomes easier to create awareness of business products and services.